To promote our Niagara and Barrie seasonal service, Marketing has put together what is called a flyer wrap. Essentially, it's a cover in which weekly flyers are inserted into, within a community newspaper. The flyer wraps are going out this week/weekend and then again week of August 8.
As you will see in the attached, it includes something that looks like a 'coupon'. The coupon uses the marketing tactic that 'kids ride free' with 2 paying adults. They wanted to intrigue families with this 'offer'. It's no different than the usual group pass. The hope was customers would cut it out, bring it to buy a group pass, and station attendants could hang onto those coupons so they can judge the effectiveness of the ad.
Marketing has asked us to provide them with a count of how many coupons are submitted. Would you please send a brief email to myself, copying Ken Potter, at the end of week (Sunday July 21st andSunday August 11th) totalling their agency location’s full weekly coupon count.
Ken Potter - Ken.Potter@gotransit.com
**** Sabbu, I emailed her back and asked if the customer has to buy an all day pass or a single pass, when she replies add that specification to the post i made for the CSRs on their journal.
i asked because on the coupon it said "unlimited travel for one day between two locations" or something along those lines which made me question it.
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